#6 Social Entrepreneurship Campaign

So, the group members and I decided to make the project as social entrepreneurship campaign in school. We thought a lots of events for that campaign like tshirt design contest to attract people to join with the prize, the photo gallery exhibition to get attention from people by the social entrepreneur related pictures, hand printing on the cloth to gather people interest and so on. The tshirt design contest needed the participants to design tshirt follow the concept or terms of social entrepreneurship. We attracted them with the prizes given to the winners. The participants will need to know and understand what is social entrepreneur first then just can design the tshirt. So, indirectly, the contest make them know what is social entrepreneur. The photo exhibition is like showcase displaying pictures captured by photographer around Malaysia related to social entrepreneurship. The photographers can use this chance to showcase their photos to the youths or students. The photo will attached with captions and displayed to the audiences. Besides, we will also did a hand printing event for this campaign which inspired by WWF's campaign. The students will use colours and print their hands on a piece of huge cloth that contains many hand prints. It showed that many people supported and joined this campaign.

Yet from those ideas, I cannot really find a good one. What did really attract the people to join tshirt design contest? And it is so hard to design a shirt that related to social entrepreneurship. I just can think of making some typography design related to the theme on the tshirt. For the photo gallery, we need to collected sources from the photographers about social entrepreneur photos. But it have same problem as the tshirt design contest, what kind of photo can express what social entrepreneurship is? From my opinion, the worst one is the hand printing event. I got no idea why to hand print. It go no purpose and message that brings out from the hand printing action.

When consulted with lecturer, he, Mr Michael, questioned us what let the audiences to attract and join the campaign. We cannot really answered it. He also shown us some advertise campaign in class as reference. Yet the concept is not so suitable for our topic, since we are more to shortage of funds and the brands in references are already famous and well-known by people.