In this module and assignment, I have partner with the other 3 group members to work with. We focus on how to educate people what social entrepreneurship is. We discussed and brainstormed how should we design a way that let people understand more about social entrepreneur. Yet not typical way like just printing flyers or posters. It is because people are easy to ignore those paper type information. For example, they may just throw the flyers into the dustbin without viewing it. So, we came out an idea to develop a campaign inside the college and university. It should be attract those youths or students to have a look on it. The campaign can bring more interactivity with the students and let them understand about social entrepreneurship. But for me, it is very hard to introduce this term to students because they may rush to class or feel no interest to listen on "education" since I always just pass by those "promotion event" in university.
We did brainstormed many solutions ways such as infographic poster at LRT or KTM station, intoduction video, gallery exhibition in mall, tshirt design and so on. While I came out the other ideas like 30 seconds commercial or interview in radio station to let people understand more about social entrepreneurship. I chose radio station as promotion media because when people listening to radio, they mostly stay in car or sit on anywhere doing something which will more concentrate than watching television that the audiences may change to other channel with remote control. I also suggested doing interview or publish advertisement on newspaper or magazine. Yet this 2 ways need not a small costs to complete, especially for the commercial on radio.
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