#2 Briefing on "Encouraging Social Entrepreneurship"

Mr Michael briefed and explained about one of the topic in RSA Genovasi Malaysia Awards programme. The topic is "Encouraging Social Entrepreneurship", the second topic of the awards. Mr Michael told me and my classmates,he will focused on this topic only since this is the most interesting topic in the sheet. Yet we are free to choose any topic we want to do.

The "Encouraging Social Entrepreneurship" is to cultivate a network of social entrepreneurs and a system to reward and support local businesses that benefit society in Malaysia and globally. The overall aim is to provide a practical demonstration of how social entrepreneurs can be successfully cultivated and outfitted with business knowledge and a strong social purpose. From the brief, "Social entrepreneurs are guided by a strong mission to create and sustain social value. Social entrepreneurs today are using their creativity and enthusiasm to address social problems which affect the way in which we live.".  My awareness about social entrepreneur is a business or corporate which run based on giving solution to the society problems.

To encourage social entrepreneurship, I need to promote this term among individuals and businesses to make them more understand about it. It will directly or indirectly encourage more social entrepreneurs in the community. The idea concept should serve the public's interest and have a strong social benefit. For example, I create an awareness campaign to help people understand more about social entrepreneur and encourage them to think beyond wealth creation and take part on larger social responsibility for the community; or I design a learning toolkit for businesses to understand what and how social entrepreneurship can help them and to the community. The solution can also be a new or redesigned public service that can let people easy to join and become social entrepreneurs.

So, for this assignment title, first I need to understand what social entrepreneurship really is and how its position and growing now in Malaysia. Then I analysis and study the problems that social entrepreneurship faced. From the problems, I may choose one, few or all to overcome it with a new ideal solution that I designed.