After collected the feedback from the market survey, I did analysis on it as below:
To study the opinions of consumers, we have did a market survey on 25 respondents. The purpose of survey is to know what the consumers think about the products made from reusable materials. Most of them, around 16 consumers, willing to buy the products made from the reusable materials. It is because they think the products are eco-friendly, usable and unique/creative. Whereas the others who not interested to buy feel the products are not useful for them and not interesting enough. Most of the consumers think that the products are worth between RM5 - RM20. They were willing to pay more for the bag that was shown in picture. Some of the respondents think that the price of the products should be cheap since they are made from reusable items, yet some others have opposite opinions which they believed that those products should be more expensive since they are made from reusable things. Besides, around 21 respondents stated that they will definitely recommended these products to their friends and relatives since it is interesting and environment friendly. We also asked them if they want to learn to make such items which were made from reusable materials. Most of them say yes, since it can save money and it is interesting to learn. But a few respondents feel that they should just buy the products which is much more easier than making it themselves. Moreover, many respondents are willing to help in collecting the unwanted items for us to reuse it.
From the analysis, we realise that ‘environment friendly items’ can be the unique selling point of our products since most of the consumers highlighted it. Yet to make them have the desire to buy, we need to make the products unique, creative and usable. Furthermore, we also need to make sure that the products would not be damaged easily, since one of the respondents expressed his/her worries on this point. We also need not worry about the lack of wasted-reusable-materials since many respondents are willing to help us collect these items.
From the analysis, I knew that actually many youths love the environment. They attracted by the idea of reusing wasted material and made as new product. Most of them give very positive feedback for the market survey.